Declassified TV Series Press Release – October 29

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News Release — For Immediate Release, October 29, 2013

For Information Contact: Eric Edwards Abud
ericecdwardsabud@declassifiedtv.com

312.451.6729

CHICAGO BASED FEATURE FILM/TV PILOT “THE DECLASSIFIED” FINISHED FIRST WEEK OF FILMING AND TRAILER TO PREMIER SOON

CHICAGO, IL – The Declassified, an action packed, suspenseful, and mind bending TV series is a mockumentary of reality TV meets a dramatic and heartfelt romantic story with a mind-bending twist. This SAG-AFTRA series is produced by Eric Abud’s, Kickster Productions, and directed by JW Myers of Route 40 Films and Joseph Graziani of the hit series, “Café Kremlin”. 

The Declassified finished the first week of filming last Friday and Saturday and the trailer is to premier soon. The Declassified has opened negotiation with Netflix and will be released to the media and at a VIP screening at the infamous Chicago Theatre. Four hundred plus attendees have RSVP’d and 1500 in mid-November.

The Declassified is an action packed, suspenseful and mind bending story with a heartfelt, hilarious, sarcastic mock on reality television wrapped up in one. The series centers around eight roommates living under one roof in Chicago’s Gold Coast neighborhood. The characters become obsessed with fame while their own lives become the center of entertainment for their “fans” as they rig their high-rise loft similiar to the set of MTV’s Real World.

~ more ~

The Declassified cast includes; Richard Pryor Jr. (Lipstick Goes On Last), Shannon Brown, (Windy) Molly Pan (Divergent), Heather Dorff (Filming ‘Round Midtown), Eric Abud (Doubt), and Jordan Miczek (Divergent). 

“Declassified takes the concept of reality TV and turns it on its head,” says producer
Eric Abud. We are creating a comedic love story and edge of your seat storyline mixed with a reality TV theme and parody of a mockumentary production. This is all tied together with a wealth of worthy causes to call attention to social and mental issues. A highly talented cast filled with local Chicago celebrities make this a must-see for anyone who loves a gripping dramatic love

story and reality TV; in particular, those who love to hate the reality genre.“ 

About Declassified

The Declassified is a feature film pilot episode consisting of a mockumentary on reality TV mixed with a romantic and dramatic psycho thriller storyline. Through confessionals, interviews, and overly dramatic activities, The Declassified mocks the reality television industry as a whole, while connecting with young, old, urban and suburban audiences on a national scale as they look for their place in this lifetime to “make it.” The Declassified is a SAG-AFTRA project. SAG-AFTRA, unites the Screen Actors Guild and the American Federation of Television and Radio Artists labor unions. Declassified is funded by private investors as well as crowd fund raising campaigns.

For a sneak preview of characters, cast profiles, confessional prequel videos, teasers, and additional details on The Declassified, visit www.declassifiedtv.com, IMDb  www.imdb.com/title/tt3114166/reference, Facebook https://www.facebook.com/DeclassifiedWebSeries, and Twitter https://twitter.com/DeclassifiedTV.

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Declassified TV Series Press Release

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News Release — For Immediate Release, October 21, 2013

For Information Contact: Eric Edwards Abud

 ericecdwardsabud@declassifiedtv.com

 312.451.6729

CHICAGO BASED KICKSTER PRODUCTIONS OFFERED $2.5 MILLION FOR INDEPENDENT FEATURE FILM – BEGIN SHOOTING THIS WEEK ON LOCATION IN CHICAGO

CHICAGO, IL – Declassified, a highly character driven comedic suspenseful, and mind bending TV series is a mockumentary of reality TV meets a dramatic and heartfelt romantic story with a mind-bending twist. This SAG-AFTRA series is produced by Eric Abud’s, Kickster Productions, and directed by JW Myers of Route 40 Films and Joseph Graziani of the hit series, “Café Kremlin”.  The Declassified has opened negotiations with Netflix and begins filming this week in Chicago. 

The Declassified will be released to the media and at a VIP screening at the infamous Chicago Theatre. Four hundred plus attendees have RSVP’d and 1500 in mid-November.

The Declassified is an action packed, suspenseful and mind bending story with a heartfelt, hilarious, sarcastic mock on reality television wrapped up in one. The series centers around eight roommates living under one roof in Chicago’s Gold Coast neighborhood. The characters become obsessed with fame while their own lives become the center of entertainment for their “fans” as they rig their high-rise loft similiar to the set of MTV’s Real World. 

~ more ~

The Declassified cast includes; Richard Pryor Jr. (Lipstick Goes On Last), Kim DeJesus (Dhoom 3), Shannon Brown, (Windy) Molly Pan (Divergent), Heather Dorff (Filming ‘Round Midtown)

Eric Abud (Doubt), and Jordan Miczek (Divergent). 

“Declassified takes the concept of reality TV and turns it on its head,” says producer
Eric Abud. We are creating a comedic love story and edge of your seat storyline mixed with a reality TV theme and parody of a mockumentary production. This is all tied together with a wealth of worthy causes to call attention to social and mental issues. A highly talented cast filled with local Chicago celebrities make this a must-see for anyone who loves a gripping dramatic love

story and reality TV; in particular, those who love to hate the reality genre.“

About Declassified

The Declassified is a feature film pilot episode consisting of a mockumentary on reality TV mixed with a romantic and dramatic psycho thriller storyline. Through confessionals, interviews, and overly dramatic activities, The Declassified mocks the reality television industry as a whole, while connecting with young, old, urban and suburban audiences on a national scale as they look for their place in this lifetime to “make it.” The Declassified is a SAG-AFTRA project. SAG-AFTRA, unites the Screen Actors Guild and the American Federation of Television and Radio Artists labor unions. Declassified is funded by private investors as well as crowd fund raising campaigns.

For a sneak preview of characters, cast profiles, confessional prequel videos, teasers, and additional details on The Declassified, visit www.declassifiedtv.com, IMDb www.imdb.com/title/tt3114166/reference, Facebook https://www.facebook.com/DeclassifiedWebSeries, and Twitter https://twitter.com/DeclassifiedTV.

  

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Ford Fiesta Movement: Case Study

The Ford Fiesta Movement was Ford’s social media campaign of 2010.  The Ford Fiesta Movement involved selecting 100 socially vibrant individuals who were provided with the European version of the Ford Fiesta 18 months prior to it being manufactured and released int he USA.  These select 100 were encouraged to share their experience with the Ford Fiesta over the 6 months on their Blogs, Twitter, Facebook, Flickr, and YouTube channels.

This is the campaign tag line:

The Ford Fiesta has come to play on the American roads.  In the ultimate foreign exchange program, our 100 agents will spend 6 months behind the wheel of their own Fiesta, lifestreaming their experiences, and completing monthly missions to show you what the Fiesta is all about.

The Ford Fiesta has a good social media presence.  Ford Fiesta’s Facebook has 299,629 likes and 8,380 people are talking about them.  They post on Facebook pretty frequently.  Their latest post was last Friday and it was a post about Ford Fiesta owners being in a special club and you can go to a website and get a Ford Fiesta badge.  Other posts are special offers and questions.  Ford Fiesta’s Twitter page  has 21,185 followers, 2,755 tweets and they are following 8,886 people. Ford Fiesta doesn’t utilize Twitter as well as it does Facebook but they have a lot of people tweeting about them. The Ford Fiesta also had a Ford Fiesta Movement channel on YouTube.

social-media-marketing-ford-fiesta-twitter-feed

This first video is a video publicizing the Ford Fiesta Movement.

This second video one of the 100 who received a Fiesta.

 

The results of the campaign was impressive:

11 million social networking impressions

5 million engagements on social networks (people sharing and receiving)

11,000 video and 13,00 photos posted

15,000 tweets (not including retweets

The Ford Fiesta Movement keeps moving today although the campaign is over.  I found an article about the movement that talks about Ford continuing that campaign today even though the Fiesta is now for sale in the US.  Now when a customer arrives to pick up their Ford Fiesta they are encouraged to go to a kiosk and watch a short video about the Fiesta’s features, when the car is ready to go, the dealer snaps a photo of the buyer with their new ride and uploads it to the Fiesta Community site.  The owner is given a USB drive packed with info about the model.  When the USB is plugged in at home owners can download a Fiesta Community app that’ll keep them in touch with Ford, their dealer, and their fellow Fiestoninas.

I think that the Ford Fiesta Movement was a great, successful social media campaign.  Ford is very proud of the Ford Fiesta and you can tell by this campaign that they it isn’t about selling the car, it is about creating a community.  I think this campaign positively effected Ford and the sales of the Ford Fiesta.

Walmart Social Media Policy

Walmart engages with their customers and stakeholders beyond their stores through; Facebook, Twitter, YouTube, Flickr, and Foursquare.  Walmart has a Twitter Engagement Policy and a Facebook Engagement Policy that they follow, along with other additional guidelines that their associates are encouraged to follow.

Through their Twitter account Walmart aims to provide the customer with information on their major activities and initiatives.  They cannot reply to store or service issues through Twitter but if the customer would like to comment on customer service or other issues they are encouraged to visit their Walmart Facebook feedback app.  All official Walmart Twitter users are identified as walmart.com/twitter.  They are committed to having a dialogue with their followers and the strive to respond to as many relevant questions and comments as possible, but they reserve the right to use our judgment in selecting the messages they respond to.

Walmart has a Facebook Fan page.  When you follow Walmart on Facebook they ask the customer to follow and read their facebok guidelines.

Their Facebook guidelines are:

– Don’t do anything that breaks the law

– Be polite and courteous

– Stay on topic

– Keep it real

– There is a place for customer service-related questions, complaints, concerns or ideas from customers

– They reserve the right to remove content posted to Facebook that violates these guidelines

 

I think that Walmart has a a good social media policy.  Their policy is straightforward, organized, and fair.  I think all parts of their policy work well together and I don’t think there are any “lowlights” in this policy.  I like that Walmart draws out exactly what they expect of their employees and their customers on how to use and interact on their social media networks.

The only recommendation that I have for Walmart and their social media policy is to create engagement policies for YouTube, Flickr, and Foursquare.  Since they are active on these other social medias I think it would be a good idea to have guidelines for them as well so that customers and employees alike would know how to communicate and interact on these social media sites.

Sysomos

A couple weeks ago I read an article about Sysomos that was written about a month ago.  The article was on the Market Wire and it was titled, “Sysomos Offers Tips on Generating Sales Leads Through Social Media.”  Dagmar King, author of the article, says that social media has changed the way customers behave and the way businesses sell.  Sysomos is a powerful analytics service that brings intelligence to social media.  They deliver the insight and intelligence to listen, measure, understand and engage with the fast-moving social media landscape.  Sysomos gives you the tools to not only listen but measure and understand what’s being talked about, participate in conversations, and engage with key influencers.  King says that Sysomos published “How to Generate Leads through Social Web.” It is a practical tip sheet that offers five solid strategies supported by real-life examples to help companies leverage social media for their own sales lead generation effectiveness.  Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major news sources. It gives you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age, and location.

Here are the highlights from the tip sheet:

  • The social web has become today’s biggest customer complaint box. Monitoring competitive brand names and products can yield a treasure trove of dissatisfied customers who are perfect new business prospects.
  • Before engaging in social media, businesses should always use a social monitoring tool to see who is talking about their industry, company and products. It will not only reveal those looking for a solution to a problem that their organizations can solve but will also guide them in creating the most appropriate messages.
  • Although blogs have lost some of their appeal in the heyday of Twitter and Facebook, they are excellent sources of contacts and sales leads.
  • Target audiences are more likely to engage with a company and complete a lead-capture form to access it if the company provides content that generates excitement and offers a clear solution to their problems.
  • By incorporating social media into traditional marketing activities such as email, event participation and newsletter distribution, target audiences have more ways to engage with an organization, which helps move them further down the sales funnel.

Is Social Media Good for Business?

Today I read an article in Forbes Magazine.  The article was about social media and business.  For a while everyone has been saying that social media is great for business but on Friday, Jeff Wilson, Partner/Chief Customer Experience Designer at Sensei Marketing, published a post entitled “Social Media is Creating Bad Customers”.  This sparked discussion among digital marketers. It was argued that social media gives the average person four “factors empowering bad behavior, particularly against companies:” no guilt, the mob, relative anonymity and no accountability. The author of the article argued that while the risks Wilson highlights are real in some cases, it is a bigger risk not to use social media. The author of the article saw a tweet from Sam Fiorella, another partner at the firm and marketing guru.  She commented on Wilson’s argument saying that a successful business cannot lay in fear of risk.  The article then discusses how social media has a powerful effect although it can be used for good or evil.  They said that social media strategies have to be adopted in strategic, tailored ways. Building a social media strategy takes time and attention, but non-the-less you need one.  They argue that today most people get most of their news from Twitter and Facebook.  Brands will have the best chance of engaging people on twitter and facebook.  Social media builds brand awareness in ways that other forms of media can’t and reaches customers who would be otherwise unreachable.  Wilson argues that social media can create “bad customers” because it builds a guilt-free, relatively anonymous environment with no accountability, but social media is increasingly an “online extension” of personal identities, meaning that social media is not anonymous for most people.   The article closes with the statement that every business is a media company because of new marketing. We should take Wilson’s advice and consider the risks associated with social media and have a compelling reason to use it.  But risk taking is critical for progression in a business.

I agree with the article, although Wilson may be right about these risks, social media is very important for a business to communicate with their customers and to promote and publicize their business. I also agree with Fiorella, a successful business does not need to work about what can hurt them because in most cases the rewards outweigh the the risks.  I like that she said that social media has increased the importance of building positive customer experiences online and off because recently social media has provided customers a connection with different business.  It is true that the key to using social media successfully is by building the right social media brand.  I agree with the author that social media is an “online extension” of personal identities, I don’t think that social media is anonymous because people share their lives on social medias and interact with friends and families.  In the article a question is posed; what is the compelling reason for you to use social media? (And please don’t say because my competitors are…)  I think this is a good point.  Many companies use social media because other companies are but they need to use social media in unique and strategic ways in order to use social media specifically for that company.

 

Case Study 1: Fair Tweets

In May 2011 Ben & Jerry’s launched the #FairTweets campaign in honor of World Fair Trade Day on May 14th.  Ben & Jerry’s recently converted all their ingredients to Fair Trade Certified  which complemented their corporate values well, but they found out only 30% of the public was aware of fair trade.  Ben & Jerry’s are active tweeters and they knew that many tweeters weren’t using all of their allotted 140 characters.  They developed their Fair Tweets campaign around that fact.

Ben & Jerry’s has a pretty good social media standing.  They have 77,228 followers on twitter and they are following 44,367. Ben & Jerry’s has 5,593 tweets with a couple picture tweets as well.  They update their twitter page on a regular basis.  Their most recent tweet was posted 3 hours ago and previous to that were tweets posted in the past couple two days.  Their most recent tweets are about Hurricane Sandy, the Presidential election, and an article about what is in our foods.

Ben & Jerry’s also has very good presence on facebook.  They have 4,527,605 likes on their facebook page and 76,910 people have talked about them.  Like their twitter page, they update their facebook page on a regular basis.  Ben & Jerry’s also has a Pinterest account. They have 1,032 likes on Pinterest with 15 boards and 193 pins.

Ben & Jerry’s launched this Twitter application that, “squeezes a message and link about World Fair Trade Day in the leftover characters of ones tweets.”  Participants who wrote short tweets would automatically have a message plus link from Ben & Jerry’s.  Ben & Jerry’s didn’t buy any advertising to promote the campaign all they needed was their Chunksplunker email club, already owned digital spaces and external partners.  They also worked with likeminded companies to help spread the world to other networks.  This was a innovated and interactive way to target customers while also working toward a greater good.  The “Fair Tweets” website and program helps workers from around the globe to receive fair treatment and pay from their employers.  Users visit the website, type in their tweet, and Ben and Jerry’s will use their left over space to promote the program of fair trade and its benefits.  The website said, “Every day, millions of Twitter characters go unused.  That’s not very fair.  But now you can tweet as you normally would, and we’ll turn any leftover characters into a message about Fair Trade. Now that’s fair.” Ben & Jerry’s has jumped on the social media band wagon while also allowing their fans and followers to spread awareness about the cause.

Ben & Jerry's Fair Trade page

This is a picture of the Fair Trade page on Ben & Jerry’s website.  They have different categories under their activism page.  When you click on the different things you can see how the different products they use in their ice cream are Fair Trade Certified.

Example Tweet

These are examples of #FairTweet.

Example 2: @laureni tweeted “testing.” using Ben & Jerry’s Fair Tweet app.  The app then used @laureni ‘s leftover characters and wrote “I’m putting my unused Twitter characters to good use to raise awareness for World #FairTrade Day. #FairTweets fairn.es/o5l”

Fair Tweet App

 

This is the Fair Tweet app.  Currently it is not activated because the campaign is over.  The campaign was only during the month of May when World Fair Trade Day takes place.  You would type your tweet into the box and it the app would use up the left over characters when you were finished posting your tweet.

The Fair Trade Campaign resulted in 43,6000 site visits from over 100 countries, 518,000 twitter characters contributed, and over 1,000 blog mentions.

In conclusion I think that Ben & Jerry’s had a very successful Fair Tweet campaign.  They have a very good social media presence in general which may have contributed and/or aided their campaign.  It was a great idea to use twitter as a tool to help a cause like Fair Trade. The campaign not only promoted Ben & Jerry’s as a brand for a good cause but it made people aware of what Fair Trade is and how it affects other people.

 

 

Get Glue TV Social Media App

While on twitter earlier this week one of my friends checked in to a TV show.  I thought that is interesting how can you check in to a TV show.  I was thinking, is Foursquare expanding to TV shows and kind of doing a spin off? Then I saw at the end of the tweet that it was a site called GetGlue.  So I decided to create a profile and check it out.  I love learning about new social media sites and how they work.  I researched it a little bit and I found this article about it on tech crunch.  The article says that GetGlue has 3 million users and more that 500 million interactions with its mobile apps. Through the app and site you can check-in, like, and review TV shows and movies.  GetGlue is coming out with an iPad app that is believed will go above and beyond what it’s users have been able to do on the smaller screen of the mobile app.  There is also a GetGlue HD version which focuses on content discovery, providing a more personalized experience for its users.  Users can get information and personalized recommendations for TV shows via the HD version.  Users get recommendations for not only that night or even that week of television, but also updates and can receive notifications about upcoming television shows and premiers well in advance.

Another article I found calls GetGlue the Foursquare of Entertainment.  It says that GetGlue is, “the most popular media and entertainment checkin service in a burgeoning market that has really hit its stride in 2010.”  The article says that GetGlue is a social entertainment network developed by AdaptiveBlue.  It allows its users to check-in to the television shows and movies they’re watching, the music they are listening to, and the books that they’re reading.  I find it interesting that there are check-in options around bottles of wine, video games, celebrities being discussed and topics they’re thinking about.  The more you checkin with GetGlue, the move the service learns about you and can recommend shows, movies, and books that might interest you.  (I noticed this after the first time I signed into GetGlue. I had recommendations after the first time I checked in.) GetGlue is similar to Foursquare as there are gaming elements like points, badges, and even physical stickers that you can earn by checking in.  Also like Foursquare you can share your check ins on your facebook and twitter.

GetGlue CEO Alex Iskold says that GetGlue is unique because it is the only social media site that is centered around social entertainment.  He says this is important because we are always consuming media.

Pinterest: New Social Media

I found this article about Pinterst to be very intersting. It communicates the idea of Pinterest, a virtual pinboard, as a new emerging social media site.  I never understood Pinterest as a social media.  I use Pinterest alot but I always thought of it as something for my own amusement.  This article is interesting because it shares ways that a business can use this site as a social media to benfit their companies.

The articles talks about how businesses can set up differnt pin boards with pictures that link back to their web pages.  For example a company can have a pin board of new products.  They can link the pictures of the new products back to their page where the viewer/customer can find out more information about the product or service and potential bring new business to these companies.  The articles says that Pinterest is sort of being used as a “virtual store catalog.” I find this to be intriguing because I totally agree with this statement.  As a potential customer/viewer I see how business use pinterest to share their products.  Many times I will be scrolling through pinterst and I will find something interesting.  When I click on that image I am brought to that company’s page. Most times I like a lot of the other products they offer and I find myself searching and browsing through the different things.

Pinterest is seen as a social media because it is the perfect way for companies to share and communicate with their customers.  This articles is always very intersting because they are attempting to inform companies how to successfully use Pinterest to their advantage; such as what type of pictures to pin and what kind of language to use to describe the pictures.

Since I am a theatre major I like to compare how these different social media sites and be used to promote theatre.  I dont think that many theatre companies use Pinterest, at least not in the Milwaukee area.  I think that Pinterest could benefit theatre companies by pinning posters of their shows, behind the scenes photos, video trailers, and more.  These different things can be linked back to their websites.  I think this would be a valuable tool because people who use pinterest can see what is going on in the theatre world. A little off topic, but still about theatre and Pinterst, Pinterest can be used for research for designing a show.  For example a costume designer can pin pictures of research, colors, and costume ideas and can have the director and the rest of the design team check out the different images they have pinned.  This is also helpful because the picture is linked back to where the research was found.  Over all I think that Pinterest can be used to benefit Theatre in multiple ways.

After reading this article I kind of see Pinterest in a new light.  I see how beneficial it can be as a social media for different companies.  It is not only a cool site to virtually organize your life but it can be used as a great publicity tool for a company.

This is an informative video on how to use Pinterest as publicity for a business.

Foursquare Article

I found this article from a couple years ago about foursquare and I found it really interesting.  The article is about Dennis Crowley and the reason he created foursquare.  According to this article Crowley created the mobil app to turn nightlife into a game, complete with points and awards.  The intention of foursquare was to be like a game that you play with yourself to keep yourself entertained.  Like your life is a game.  Players receive points for checking in at unusual places, early hours of the morning or in the same location as other users in their group of friends.  According to the article, Crowley and his partner Selvadurai created 16 badges that are awarded after a certain number of points are collected. Foursquare also encourages users to create to-do lists, track their favorite spots, and post recommendations and tips for watering holes and eateries. Crowley stated that the real point of the game was to encourage people and reward them for trying new things.

I found this article interesting because it explains the true purpose of foursquare which I would have never guessed.  The article was written in 2009 and in my opinion foursquare has grown so much since it was launched in 2009.  Foursquare is no longer just a game, although it is fun and addictive, but it is a social network and a way for people to communicate with friends and local favorites.

I just starting using foursquare the past couple of months.  I always thought it was a weird concept to check in to places via foursquare.  A couple of my friends have previously used foursquare and they loved it and would use it all the time but I still didn’t understand what the big deal was with it.  Now that I have it I use it all the time. I think it is a great way to know where my friends are and to let them know where I am.  Also it is a great way for companies to get business by posting deals on foursquare for the people who check in.  It is cool that the original intent was to make life more interesting and to be like a game.  It is such a cool concept not only for communicating with your peers but to communicate with and follow business and local favorites.

This is a short video about foursquare and businesses.  It displays how useful foursquare is as a social network and how it can be used as a form of publicity.